SEO and Content Efficiency

Maximizing content efficiency with minimal environmental impact

brightonSEO April 2025

In this insightful session, Tobi will address the intersection of SEO and sustainability, focusing on implementing zero-waste SEO strategies that benefit both search rankings and the environment.

With digital carbon emissions on track to double by 2025, Tobi will emphasise optimising websites for speed and efficiency, reducing redundant content, and repurposing valuable material to cut down on digital waste.

Key takeaways:

  • Content repurposing & consolidation.
  • Zero-waste SEO audits
  • Optimising for lower emissions
  • Economic & environmental advantages

This talk is ideal for anyone interested in SEO who is looking to refine their strategies. Whether you're just starting out with SEO, have been running campaigns, analyzing site performance, or managing digital content for years, this session will offer valuable insights and practical, actionable steps towards creating efficient, sustainable SEO practices that benefit both rankings and the environment.

Catch this talk if you're interested in SEO, from enthusiasts and newcomers eager to learn, to experienced marketers, SEO specialists, and content managers looking to refine their strategies.

Whether you're just starting out with SEO, have been running campaigns, analyzing site performance, or managing digital content for years, this session will offer valuable insights.

It’s designed to provide practical, actionable steps for anyone aiming to create efficient, sustainable SEO practices that benefit both rankings and the environment.

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About this session

Auditorium 1, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Thu 10 Apr, 2025 | 11:10 AM

Using content clusters for human-centric conversions

brightonSEO April 2025

This talk is suitable for those wanting to understand more in the field, as well as more experienced marketeers who want to improve conversions through behavioural science

In this talk, Carl will cover:

What content clusters are and how to build your site to incorporate them
How content clusters can be used to improve site structure
How content clusters help your existing users
How all of the above can help your conversion rate

The audience will walk away with a good understanding of content clusters and how to implement them into any site, as well as the potential impact this will have on conversions.

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About this session

Auditorium 1, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Thu 10 Apr, 2025 | 11:10 AM