In this talk, Sarah will explain why demographics belong in the natural history museum and why psychographics are where it's at. By understanding and learning how to target the personality traits and psychological mindset of your target audience, you'll be able to plan and create content that converts 5x better that standard SEO content.
Mindset-based targeting - achieving 5x more with 5x less content
brightonSEO April 2025
About this session
Auditorium 1, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 10 Apr, 2025 | 11:10 AM
Using content clusters for human-centric conversions
brightonSEO April 2025
This talk is suitable for those wanting to understand more in the field, as well as more experienced marketeers who want to improve conversions through behavioural science
In this talk, Carl will cover:
What content clusters are and how to build your site to incorporate them
How content clusters can be used to improve site structure
How content clusters help your existing users
How all of the above can help your conversion rate
The audience will walk away with a good understanding of content clusters and how to implement them into any site, as well as the potential impact this will have on conversions.
About this session
Auditorium 1, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 10 Apr, 2025 | 11:10 AM
Does Google AI think your content is helpful?
brightonSEO April 2025
In this talk, Eoin will explore how SEOs must adapt their thinking to align with LLM-driven algorithms.
He'll reveal potential gaps in how your content is understood and demonstrate how you can leverage the same technology to mimic LLM interpretation—taking your content optimization to the next level.
About this session
Auditorium 1, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 10 Apr, 2025 | 11:10 AM
