In this talk Vanda will give you a taste into how her work changed since her team moved to the product area.
She will use 1-2 real examples from Ladenzeile to walk you through a product discovery and development process including user research, experimentation and cross-departmental project work.
Though the example(s) is e-commerce focused, the talk and approach shared can be beneficial for any industry.
Are SEOs like architects? An SEO product manager's story
brightonSEO September 2023
About this session
Syndicate 3&4 - Search & Social Advertising Show, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 14 Sep, 2023 | 03:20 PM
Think like a product manager and optimize beyond the SEO bubble
brightonSEO September 2023
"It depends" usually doesn’t cut it with product managers, directors or engineers. PMs are expected to estimate, test, and iterate, constantly. As an SEO, we often don’t have clear answers and that’s one reason why we might get discredited, even if target KPIs are reached.
How can you prove that a certain content or tech initiative you worked on had a real impact vs external factors? How can you convince them that your strategy is worth months of work from engineers? One way to get your big ideas across the line is to think like a product manager.
In this talk, Gus will show why SEOs should think like a PM, getting beyond "SEO metrics" to execute winning projects while winning trust and resources to execute your big bets.
About this session
Syndicate 3&4 - Search & Social Advertising Show, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 14 Sep, 2023 | 03:20 PM
Product management - the secret to being an SEO superhero
brightonSEO September 2023
Everyone always talks about SEO strategies and tactics... But no one ever talks about how to actually deliver a viable SEO product as a service to clients. In this action-packed talk, Greg will walk through the product side of SEO, helping you understand the process behind delivering an SEO product that clients will love. All SEO isn't created euqual - you'll learn how to apply the seven stages of product management to your SEO service so that you'll stand out from competitors and wow your clients.
About this session
Syndicate 3&4 - Search & Social Advertising Show, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 14 Sep, 2023 | 03:20 PM
