SEO fundamentals

Stop over-complicating your SEO strategy: making millions with metadata

brightonSEO September 2023

SEOs love a complicated problem and problem-solving - but getting a client or boss on board with your SEO strategy is often far easier with simple 'back to basics' SEO that's often overlooked by far too many SEOs. Here's how we made £millions with metadata alone - and how you can find the same opportunities for your own sites.

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Auditorium 1

Fri 15 Sep, 2023 | 03:20 PM

How & why the history of SEO will help us plan for the future of search.

brightonSEO September 2023

In this talk Tom will explore the history of SEO and how looking back at the past, will help us all plan for the future of search. Tom will be sharing how and what 24 years in SEO have taught him about what comes next in search marketing.

With a constant state of change in SEO/search, people and businesses often question the importance of SEO and how that may change. In this talk, Tom explores the lessons he has learnt as SEO has emerged, grown and constantly evolved. From sharing the future trends Tom is keeping an eye on, through to the vital need to stay creative when it comes to effective SEO and embracing innovation – this talk will help you understand what’s coming next in the world of SEO and how to make sure your business always stays ahead of your competition.

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Auditorium 1

Fri 15 Sep, 2023 | 03:20 PM

The new SEO metric that makes SEO 10 x more valuable (and 10 x more effective)

brightonSEO September 2023

SEO is often seen as the weakest link in marketing. A nice to have and not need to have. Unreliable, prone to failure and it takes a long time to generate results. It's time to change this.

In this talk, Andrew will showcase a new reporting metric that radically changes the SEO game. You'll learn how this metric places SEO at the heart of all marketing. Why this metric will change your approach to SEO. And how to increase your SEO performance around this new method of reporting.

Backed by research from leading marketing institutes, this is the change SEO has been waiting for.

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About this session

Auditorium 1

Fri 15 Sep, 2023 | 03:20 PM