In this talk, Rad dives into a real-life journey of bouncing back from a hefty 40% traffic drop due to an algorithmic penalty.
Sharing the exciting tale of achieving +55% YOY traffic and a whopping 373% boost in revenue, he'll share practical tips to supercharge your own audit processes.
Amidst the backdrop of frequent Google core algorithm updates, Rad's presentation stands as an essential guide for SEO professionals.
From algorithmic penalty to 373% revenue increase (a case study)
About this session
Auditorium 1, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 25 Apr, 2024 | 09:30 AM
Crafting SEO strategies for longevity in a rapidly evolving digital landscape
Paul's talk will centre around the development of long-term resilient and effective SEO strategies, addressing the challenges posed by the rapidly evolving landscape of search engine algorithms, user behaviour, and technology.
He will highlight the significance of foundational SEO principles, while simultaneously stressing the necessity for adaptability to keep pace with ongoing changes.
About this session
Auditorium 1, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 25 Apr, 2024 | 09:30 AM
The good, the bad and the ugly of SEO Success
This talk explores what SEO success really looks like.
After working in search for the last 24 years, Tom will share great examples of successful SEO strategies and focus minds on what you really should be reporting on.
With some terrible SEO examples thrown in, Tom explores how SEO Success should be defined and importantly, how best to communicate this clearly within your business, for your brand or with your client.
About this session
Auditorium 1, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 25 Apr, 2024 | 09:30 AM