SGE & SERPs

SGE is not the future of SERPs

brightonSEO April 2024

In this talk Tom will examine the future of SERPs and SEO in the context of SGE and how Google and Bing fared in their experiments in the field. Both conceptual and execution problems have plagued SGE, and Bing's gradual demotion of "stories" from position 1 to the bottom of the 2nd page may be a mere embarrassing footnote by the time we meet?

Tom will back this story up with unique data both from parsed SGE SERPs and from any new features launched in this highly evolving arena. It's difficult to predict what will follow SGEs but Tom will look at what the first year of AI search snippets tells us about what comes next, and which SEO strategies look endangered in this context.

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Auditorium 2

Thu 25 Apr, 2024 | 09:30 AM

SGE & the future of search for publishers

brightonSEO April 2024

In this talk, Kapwom will cover:
- What SGE is and why it is a significant step in the evolution of SERP
- The key challenges publishers with paywalled content need to be aware of with SGE.
- Insights & trends we’ve identified with the ever-changing Search Generative Experience results and the possible ways SGE results will change in the future.
- Actionable tips on how to adapt your SEO strategy and the E-E-A-T factors publishers should implement to improve their chances of appearing in the SGE results.

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About this session

Auditorium 2

Thu 25 Apr, 2024 | 09:30 AM