The Future of Search

From reactive to predictive: using machine learning to anticipate customer search behaviour

brightonSEO April 2025

This talk is for you if you're comfortable diving into Search Console and analytics data. While some coding knowledge is helpful, the focus will be on practical implementation rather than complex coding.

In this talk, Folashade will show how to combine machine learning with SEO data to predict future search behavior instead of reacting to it.

She will demonstrate practical ML models that blend website analytics with market trends, helping SEOs identify opportunities ahead of your competitors.

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Auditorium 1, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 11 Apr, 2025 | 01:40 PM

The only 4 SEO strategies you’ll EVER need

brightonSEO April 2025

This talk has something for everyone, new insights for experienced SEOs and inspiration for those starting out.

Tom Vaughton shares the only four SEO strategies you'll ever need for winning in search, even with all of the changes and impacts of AI-powered search.

In this talk, you'll discover how to align SEO with your or your client's marketing objectives—whether it's standing out, scaling up, amplifying your budget, or capturing a niche audience.

AI search is not going away and fun times are ahead in SEO. With actionable insights and real-world examples, Tom will help you to get ahead with the only 4 SEO strategies you’ll ever need - which one you choose will depend on your competition, your budget and your aspirations.

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Auditorium 1, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 11 Apr, 2025 | 01:40 PM

We analysed 10,000,000 AI search results: here's what we found

brightonSEO April 2025

In this talk Josh will share ground breaking insights from analysing 10 million AI search results, revealing key patterns and trends that shape how brands appear in AI-powered search experiences. He will present concrete data showing what influences visibility in this new search paradigm and provide actionable takeaways for optimizing content for AI search engines.

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About this session

Auditorium 1, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 11 Apr, 2025 | 01:40 PM