BrightonSEO

In his presentation, Sante will describe and explain algorithms and techniques SEOs can use to leverage the (too often) neglected data from Google Search Console.

He will explain in simple and intuitive language the underlying principles at work that govern algorithms SEOs can use to analyse thousands of keywords (or search terms) automatically and teach the audience how to segment them into main topics and “nuanced topics” before binning them into macro categories.

This talk is aimed at experienced SEOs, ideally working in the industry for 5 years or more.

The presentation will interest participants who are keen to learn more about advanced SEO techniques using Python and programming techniques but have never ventured in this direction.

The presentation does not require programming skills and will offer insights into the world of SEO and (Python) scripts that can be used to unlock new ways to analyse data in a streamlined and automated fashion.

The takeaway for all participants is the analysis performed on a keyword dataset to highlight the less evident nuances that can be used to create editorial guidelines and benchmark content performance.