Itasoha will explore the evolving relevance of UX, particularly within e-commerce.
She'll discuss how UX is increasingly integrated into product design and management, with a special focus on UX for conversion and monetisation.
Highlighting a current trend in the job market, Itasoha will note the shift from traditional UX roles to positions that blend product management and design.
Her presentation will underscore the indispensable role of UX in guiding customers to products and actions that enhance business revenue, advocating for its continued significance in the industry.
