UX

Unlock the power of heatmaps: supercharge your SEO and UX strategy

brightonSEO September 2023

SEO and UX are the dynamic duos that elevate your website's user experience to new heights. SEO drives traffic to your site while UX ensures visitors are captivated, engaged, and primed for conversion. To truly excel, it's crucial to merge these disciplines and create a remarkable online experience for your audience.

In this captivating presentation, Kenichi and Rio will delve into the synergistic relationship between UX and SEO, revealing the secret weapon of heatmaps as an invaluable tool for gauging the success of your optimization strategies on user engagement and conversion rates.

In this eye-opening session, you will uncover:

The profound bond between SEO and UX, and their critical role in securing your website's triumph.

The transformative potential of heatmaps: utilizing this illuminating tool to identify UX stumbling blocks and boost your website's performance.

Real-world examples that demonstrate the dramatic impact of UX enhancements on SEO outcomes.

Key SEO best practices and pitfalls to keep in mind when focusing on UX upgrades.

Seize the opportunity to learn how to wield the combined force of UX and SEO, empowering them to make data-driven decisions that will skyrocket your website's performance and user satisfaction!

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About this session

Syndicate 1&2

Thu 14 Sep, 2023 | 04:50 PM

SEO+UX: it's a match! Creating a winning SXO strategy

brightonSEO September 2023

Both SEO and UX teams have a common goal: providing users with the best experience. By integrating SEO and UX strategies, businesses can boost organic traffic, enhance conversion rates, and improve customer satisfaction. But how can this be achieved?

Uncover the synergies between SEO and UX and gain practical insights to apply to your own websites and projects. By the end of this talk, you'll have a deeper understanding of what SXO (Search Experience Optimization) is and how to drive success for your business through combining SEO and UX.

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About this session

Syndicate 1&2

Thu 14 Sep, 2023 | 04:50 PM

Banish image bloat with an image performance budget

brightonSEO September 2023

Designers want high-quality images, developers care about keeping load times in check and SEOs want more organic visibility. It's hard to balance these competing perspectives on images. This is where the concept of an image performance budget comes in. An image performance budget that can be used as a communication tool with stakeholders and developers to get them on board with image optimization. So, I'd like to go through the elements that make up an image performance budget and how it can be implemented.

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About this session

Syndicate 1&2

Thu 14 Sep, 2023 | 04:50 PM