What made you decide to attend brightonSEO and/or MeasureFest this time?

brightonSEO is one of the best-known events in the SEO industry, and I’ve followed it for a long time. In the past, time and distance made it hard to attend—but this year, being accepted as a speaker was the perfect reason to make it happen.

Was there a talk, speaker, or moment that stood out?

One standout moment was seeing how consistently high the quality was across sessions—the rooms were packed, the energy was great, and it felt like every talk sparked new conversations right after.

Have you taken anything from brightonSEO/MeasureFest back into your work yet?

Yes—a lot around GEO, best practices, and the fact that search is changing so quickly, so staying flexible is key.

Has attending brightonSEO/MeasureFest led to any wins or positive changes?

It’s made me more confident when discussing current industry trends with clients and shaping recommendations around what’s coming next.

What would you say to someone thinking about attending for the first time?

Be ready to be swamped with great ideas—and to meet amazing people. The networking events are a big part of what makes it worth it.

Silvi is Managing Director at Optimational.