If you've been running campaigns for 2–3 years, you’re comfortable with GA4, understand how SEO drives business growth, and want to connect the dots between reputation and revenue, this session will sharpen your thinking.
You’ve nailed your ad funnels, your keywords are on point, and your GA4 dashboards are a thing of beauty. But if you’re still treating PR as a fluffy afterthought, you’re leaving money (and ranking) on the table.
In this straight-talking, no-fluff session, Flo Powell (Joint MD, Midnight) makes the financial case for digital PR – showing exactly how it drives traffic, builds brand equity, boosts SEO, and protects your bottom line when the proverbial hits the fan.
Whether you’re building a brand, fighting for share of voice, or just want PR that actually performs, this is the talk you’ll wish you’d heard five campaigns ago.
