AI, SGE, helpful content... communicating SEO risk potential to stakeholders

brightonSEO April 2024

Reporting on updates and changes in Google’s AI evolution is one thing but communicating it is another. Stakeholders need to be able to understand how the landscape changes affect them - our challenge lies in delivering this in the context of increased capabilities of AI generative content and the looming presence of SGE and its ever-evolving state.

Dan will take his learnings from previous Google product developments (both successes and failures) - as well as communication methods used by NASA to demonstrate threat probability - to demonstrate how we can communicate 'shifting risk' as variables which affect the project continue to change.

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About this session

Syndicate 1&2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Thu 25 Apr, 2024 | 04:50 PM