BrightonSEO

In this talk Claire will expose the key metrics that will help any Local Marketer secure the budget they desire, and that will allow them to demonstrate the excellent work that they are doing in gaining organic prominence for their local business clients.

From Google Business Profile Insights, Google Analytics, Call Tracking to Google Search Console, Claire will cover how to match metrics to business KPIs in order to illustrate the importance of reporting on real world deliverables rather than the SEO jargon and reports full of FLUFF that we can so often default to.

Claire will use plenty of examples of real world reporting throughout the session, and will present a FREE Local SEO reporting template that any attendee can use. Attendees will leave the session with a much firmer understanding of the data sets that matter in Local SEO, and the individual metrics that will allow them to monitor and report on the efficacy of their Local campaigns.