Are we in a race to zero clicks from search?

brightonSEO October 2024

As a past Semrush study revealed that only 45% of users click on organic search results while the rest stay on Google, this has become a race to the bottom with Google’s changes to Search including their infamous AI Overviews integration. In this session, there will be lots of statistics on how search is changing, which SERP features influence search and outside clicks the most, split by informational and commercial searches, how SEO can still be leveraged, and lots of examples and fresh data.

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