BrightonSEO

Relevancy is a hot topic in the world of SEO and Digital PR right now… you can either approach it in a very measured way with a tool or, given that it can be subjective, you can take a more qualitative approach.

Sophie will share why Propellernet prefer the latter and how they do so in a strategic and structured way, ensuring that campaigns and press office activity speak to the right audience, using the 5 x Ws/1 x H framework and creative personas.

She'll deliver a new take on determining relevancy and give attendees a practical framework to take away and use.