This talk has something for everyone, whether you're starting off in SEO or a seasoned pro.
While the SEO world works out how to optimise for AIOs and full AI modes, a more fundamental shift is underway. This talk will reveal how Google's increasing prioritisation of First Person, Authentic, Social and Trusted (FAST) content is creating a seismic change in the search landscape. Discover how genuine conversations are now fuelling SERPs as Google cracks down on spam and over-optimised content. This session will show you why aligning your SEO and Social strategies has never been more critical in this new era of authentic search.
