This talk is suitable for experienced digital marketers, content creators, and those involved in overseeing strategy, demand generation etc.
In this session Veronika talks about how to stay ahead in a world where the search engine results page (SERP) is no longer the centrepiece of discovery. Expect actionable insights and bold strategies to future-proof your SEO efforts, including:
- how to optimize for AI-driven search experiences instead of just blue links
- how to make your content discoverable and relevant in AI-powered tools like ChatGPT and Gemini
- how to pivot your content and strategies to capture audiences
- understand how AI’s advanced targeting capabilities can align with responsible and sustainable SEO practices to build trust and authority.
AI isn’t just a disruptor—it’s a transformation. If you’re not rethinking your SEO strategy now, you’re already behind. This session will empower you to embrace change, navigate uncertainty, and thrive in the most significant evolution in SEO history. Let’s redefine what it means to optimise for the future.
