Beyond setup: real-world GA4 analysis

brightonSEO October 2025

There's something for anyone with a GA4 account in this talk, whatever your level of experience.

In this talk, Jacob will focus on practical GA4 analysis techniques that help you make better decisions, across non-profit, B2C, and B2B contexts. It's for people who have implemented GA4, but want to move beyond technicalities to useful insight.

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