In this session, Ellie will talk about how to walk the fine line between just enough scrutiny that your experiments are good more than half the time, and choosing to make enough mistakes that validation techniques like experimentation become part of your working memory.
Ellie will cover the following:
Discovery is not an end in itself. It’s a method for getting you closer to your customer and their problems. Once you have discovered your customer’s needs more deeply, you still need to come up with ideas and then validate that those solutions are the correct ones.
Without a low-risk process for validating your solutions, the pressure to find the perfect idea by doing more discovery mounts.
Instead of failing fast and de-risking the rollout to your customers, this results in less frequent testing of your ideas and less feedback on your product.
The first idea you work on might not be the best one, but working on it gets you closer to the best idea possible. Teams need to learn the process so it becomes habitual for their team, even if not all experiments are good, all the time