Building an automatic demand and supply model for paid search

brightonSEO April 2024

The AA Driving School had a challenge. Some driving instructors had availability within their calendars, others were booked up for weeks. How could they ensure that their Paid Search budget was going to instructors who needed pupils and not driving traffic to instructors fully booked. This challenge is what Byron will cover. How data was used, what models had to be built, what automated systems were set up and the results. Byron will also cover how to think about using demand and supply models in your accounts.

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