Category Building: How do you make your mark in this uncharted territory?

brightonSEO April 2024

In this talk, Filipa discusses SEO's ever-changing landscape, focusing on the exciting but challenging task of Category Building. Imagine entering a market with no established searches, keywords, or proven strategies. Filipa shares practical insights and strategies, drawn from her own experience, for SEO professionals navigating this uncharted territory.

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