BrightonSEO

In this talk, Gabi focuses on building trust in potential buyers with content, UX and a sprinkle of unusual ideas, rather than "shiny new" SEO techniques. Gabi will show telling examples to prove what works in:

- copy: what to include to stand out and rank for even the shortest of head keywords
- visuals: what to pay attention to
- trust elements: testimonials, reviews, user generated content etc.
- structured data: what you might be missing
- internal linking: counter-intuitive strategies

After this talk, you will leave with hands-on advice ready to implement on your product detail pages.

This talk is for ecommerce SEOs either inhouse or agency-side, who feel like they've squeezed the last out of their product pages or are competing with the big shots.