Content strategy for large websites, or when content becomes a technical skill

brightonSEO October 2024

When you're dealing with hundreds of thousands of pages, managing content becomes a technical skill. Selecting the topics you'd want to cover, analyzing your existing content, identifying optimization opportunities and scaling up content creation are challenging tasks.

Whether we're talking about a large e-commerce website, a media or a marketplace, options for generating high volumes of content are the same: fill-in-the-gap texts, content spinning, generative AI or a combination of those. All of these have pros and cons and can be used in different situations, but it's not easy to assert which one is the best for your specific case.

In this talk we'll review the most efficient techniques to handle content strategy at scale, and how to make sure your content is always relevant, helpful for users and optimized for search engines.

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