For this talk, you'll need some experience in GA4’s default metrics and be ready to dig into custom event configurations that support data-driven decisions.
As Google Analytics 4 becomes the new standard, many SaaS professionals are eager to unlock its potential beyond basic metrics. Yet, harnessing custom event tracking to gain real insights remains a challenge.
In this talk, Bengü will explain SaaS professionals how to go beyond mainstream metrics such as views, sessions to to capture and interpret key user actions like feature usage, sign-ups, and upgrades - transforming traditional analytics into a valuable tool for growth.
Join Bengü as she shares practical know-how to improve onboarding, drive feature adoption, and increase conversions, using data that truly guides strategic decisions for SaaS success.
