Data layer philosophy

brightonSEO October 2024

Creating a data layer, it’s easy to treat the process as a purely technical exercise, ignoring the human element.

Having defined data layers for multiple companies across a range of industries, Matt talks about flipping-the-script and treating the data layer as a resourcing solution - to ensure high-quality consistent data and drive development and implementation efficiency.

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About this session

Syndicate 3&4 - MeasureFest, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 04 Oct, 2024 | 09:30 AM

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