BrightonSEO

With the rise of AI platforms such as Perplexity or Chat GPT, alongside the progression of social platform’s function & adoption (eg TikTok) in the past few years, we’re seeing the search landscape shift rapidly. Whilst Google still holds the top spot for the most used search engine, other platforms are moving in on Google's market share and the landscape looks set to become more diverse than ever.

Nathan Height, Organic Strategy Director at Croud, the award-winning global performance marketing agency, talks about how SEOs can prepare for the future of search; what SEOs should be monitoring (and measuring) to cater to the new diverse search landscape; alongside practical tips to stay ahead and win.