This talk is for those starting out in the industry, and will be an eye-opener to those who've been around for years.
Join Jarno as he delves into the intersection of, and misconceptions about, Schema Markup and EEAT, while he takes you through perhaps the biggest single-page Knowledge Graph ever built for people and machines - worldwide.
Jarno was an early adopter of Linked Open Data and is a long-time participant in schema.org. He'll unpack how the alignment of content and markup can elevate your credibility and search performance while simultaneously debunking some of the myths surrounding schema.org annotations and its consumption by Google.
Key takeaways:
- Even though there is merit, Schema Markup isn’t the fairy dust many believe it is
- EEAT entails a whole lot more than just the 4 concepts, starting with Transparency
- EEAT is about satisfying people, not machines
