BrightonSEO

Many people who really improve their SEO knowledge do so via experimentation and testing. It’s vital now more than ever not to just understand SEO from reading a load of blog posts or hearing someone talk about how AI may take over elements of your job, but without “getting your hands dirty” your knowledge will only get to a certain level - a level where someone who did experiment more will secure more responsible positions - and make your job more open to takeover by AI.

Experimentation is best done away from client work to ensure that nothing happens to their detriment, therefore this talk will cover ways you can experiment with more safety.