Experience counts: why SEO needs a name change

brightonSEO April 2024

In this talk, Emily will explore how SEO is diversifying towards an ‘engine and platform agnostic’ approach to search. She will discuss the role of SEO in delivering a great customer experience, and how to leverage other specialisms to both enhance and protect your future SEO strategy. From research methods to marketing science, Emily will explain how Mindshare approaches SEO, and why the E is not just about Engines, but Experience.

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About this session

Auditorium 2

Thu 25 Apr, 2024 | 04:50 PM