This talk is suited to all SEOs with something for everyone, from beginners to experienced in the field.
It's not too much of a secret to SEOs that the AI answer engines (ChatGPT, Perplexity, etc) rely heavily on traditional organic indexes to provide relevant and (somewhat) reliable responses. Join Ray for his deep dive into the things we can learn from this data and how it relates to both AI overviews and organic search rankings on Google and Bing.
