In this talk, Harshal will challenge the notion that "link building is dead" and reveal how Google's AI-powered search is reshaping SEO.
He will explore why traditional link-building tactics are losing relevance and how brands can adapt by focusing on authority, credibility, and AI-driven strategies.
Attendees will walk away with a future-proof framework to build meaningful links, enhance brand authority, and stay ahead in SearchGPT-driven rankings.
