31 categories, 1,000 shoppers per category, 10 purchase simulations per shopper, 310,000 data points: Google's Consumer Insights team recently conducted an extensive experiment to understand how users really arrive at a purchase decision on the Internet. What the findings of this study are and what this means for SEOs you will learn in this presentation.
Google‘s messy middle and what (ecommerce) SEOs need to know about it
Ecommerce Marketing Show September 2023About this session
Skyline, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Wed 13 Sep, 2023 | 03:00 PM - 02:20 PM
