Google‘s messy middle and what (ecommerce) SEOs need to know about it

Ecommerce Marketing Show September 2023

31 categories, 1,000 shoppers per category, 10 purchase simulations per shopper, 310,000 data points: Google's Consumer Insights team recently conducted an extensive experiment to understand how users really arrive at a purchase decision on the Internet. What the findings of this study are and what this means for SEOs you will learn in this presentation.

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About this session

Skyline, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Wed 13 Sep, 2023 | 03:00 PM - 02:20 PM

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