Hacking brand: What a 102% jump in clicks taught me about branded content

brightonSEO October 2024

Hassan (aka Brandkenstein) shares his practical lessons from 102% increase in non-branded clicks to Hack The Box, a cybersecurity brand with over 3 million members. He deep dives on:

- Optimizing for both high-quality editorial Content & SEO.
- Weaponizing Google Search Console data to make smart content decisions.
- Examples of creating a unique content series that's SEO-friendly and aligned to your product.

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