BrightonSEO

Akash will be talking about how users are gaining more of a conscious knowledge of what SEO is, or perhaps what SEO was.

With more users seeing SEOs as people gaming the search rankings, how do you keep your content from being dismissed as "for SEO purposes?"

Akash will cover some amusing user perspectives as well as some of the pain points that the generic user might have and how this links to user generated content and recent Google partnerships.

This talk is suitable for people across the content marketing and SEOscape at almost any level - we'll go into some detail but there will be no knowledge assumed.