In this session, we will delve into Total Search - a comprehensive strategy that unifies text ads, shopping ads, and organic search results to maximize your digital marketing efforts.
We'll explore the pitfalls of current search practices, such as wasted ad spend and the undervaluation of SEO, and present a revolutionary approach that prioritizes synergy between paid and organic channels.
We'll also provide a demo to our in-house platform which utilizes advanced machine learning to dynamically adjust bids, ensuring every dollar spent on ads truly enhances your organic reach and overall performance.
In this session you will learn how to:
- Reduce wasted ad spend and missed opportunities from underspend by intelligently integrating paid and organic search efforts;
- Elevate the value of your SEO initiatives with data-driven adjustments.
- Drive incremental revenue and achieve a higher return on ad spend with proven techniques; and
- Implement cutting-edge machine learning tools to enhance search performance.
