How & why the history of SEO will help us plan for the future of search.

In this talk Tom will explore the history of SEO and how looking back at the past, will help us all plan for the future of search. Tom will be sharing how and what 24 years in SEO have taught him about what comes next in search marketing.

With a constant state of change in SEO/search, people and businesses often question the importance of SEO and how that may change. In this talk, Tom explores the lessons he has learnt as SEO has emerged, grown and constantly evolved. From sharing the future trends Tom is keeping an eye on, through to the vital need to stay creative when it comes to effective SEO and embracing innovation – this talk will help you understand what’s coming next in the world of SEO and how to make sure your business always stays ahead of your competition.

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Auditorium 1

Fri 15 Sep | 03:20 PM

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