BrightonSEO

Ensuring incrementality of PPC above SEO has always been tricky, and is becoming even more challenging with developments like PMax & Hagakure structures making PPC even less controlled.

In this talk Max will talk you through how by not managing Text Ads, PMax & SEO in unison is a sure fire way to waste time, money & opportunity and how some campaign setup tricks and machine learning models can help you take back control of PPC and ensure your business is realising the true value of all your Organic efforts. All resulting in maximised incremental returns from total search.