This talk is suitable for heads of SEO, managers, brand marketers, digital PR
SEO isn’t dead. The 3 pillars of SEO are. Why? Because they only serve the website.
If you’re just creating SEO content for the web, you’ll probably become one of the thousands of websites right now suffering with a decline in clicks.
Search is no longer just about rankings. It’s about brand, demand, and discovery and owning the SERP real estate. In this talk, Ray will break down how to create content for both on and offsite to better:
Capture high-intent audiences across search, social, and beyond
Build EEAT signals that search engines love
Connect organic, PR, and content marketing into a single growth engine
Future-proof your brand in a search landscape
