How smart bidding really works behind the scenes

brightonSEO October 2024

Unlock the secrets of Google's Smart Bidding with Nathan Ifill in this captivating session. Dive into the fascinating world where artificial intelligence, machine learning, and smart algorithms intersect to power your ad campaigns. Nathan will break down complex concepts into easily digestible insights, revealing how these technologies drive bidding strategies and impact performance. Learn how to sidestep common pitfalls that could wreak havoc on your campaigns. Perfect for marketers eager to demystify Smart Bidding and ensure their ads hit the mark every time.

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