BrightonSEO

Search is no longer confined to blue links on a Google SERP.

Social platforms like TikTok, Instagram, Reddit, and YouTube are reshaping how users discover your brands. So, let's explore the shift from traditional search engines to the thriving search universe we are witnessing today.

Social platforms are becoming pivotal in influencing brand visibility, nurturing community and facilitating consumer decision-making, so there is a need for brands to harness creator-driven content, user-generated content (UGC), and community engagement to drive discoverability, demand attention, and stay ahead as search starts to happen everywhere.