It's not you, SEO numbers can get needlessly confusing.
If you've ever whipped out a 200 slide deck full of colourful graphs and got blank faces back, this is the talk for you.
Where is my beloved source/medium from UGA in GA4? What is 'traffic' anyway?
In this existential-dread-themed talk Oliver will run through some common blind spots that he came across early in his career and while training up countless SEO consultants, when reporting on SEO performance.
Never get your DAs and DRs in a twist again.
