How to leverage subject matter experts to create EEAT-boosting super content

brightonSEO April 2024

We all know that when it comes to content, we need to be able to demonstrate Expertise, Experience, Authority and Trust. But how do you actually create content with the EEAT factor?

In this talk, Rin will be talking about why your first port of call should be your internal subject matter experts - and how to extract and bottle their secret sauce, no matter how reluctant they are to get involved with marketing.

Share this talk:

About this session

Auditorium 1, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Thu 25 Apr, 2024 | 01:40 PM

Session Resources

View slides