In 2018, Rand Fishkin told BrightonSEO that the future of SEO was on the SERP.
5 years later, Jenna's here to tell the tale of how a mission to achieve rich snippets actually uncovered a secret hack: long-form, question-based content was the easiest way to rank, bag position zeros, and target your prospects at every stage of the funnel.
In this talk, she'll show you how.
