How to properly use SEO, branding and brand protection to lower your CPA

brightonSEO September 2023

Ivana will explain to you the importance of branding and brand protection.

You will learn why your brand is valuable, why you need to protect it, what are the best techniques to do so, and how to utilise your SEO strategy to make sure your brand and branded keywords are shielded from competitors stealing your branded traffic.

This simple approach can massively lower your CPA and you will be able to save on overall acquisition marketing costs.

Share this talk:

About this session

Auditorium 2

Thu 14 Sep, 2023 | 09:30 AM

Session Resources

Talk slides