One word that can give any SEO sleepless nights: Relaunch. If done right, they can set up a website for future success. If gone wrong, they can cause a major loss of organic traffic that is difficult to recover from.
In this talk, Tina Reis will walk you through the relaunch process step by step and show concrete ways in which you can protect your rankings (and even grow them long-term!).
In the end, you'll walk away with a plan on how to prepare and implement a relaunch with SEO best practices and monitor changes post-relaunch.
