In this talk, Li will be talking about how she drives growth from global paid search programs efficiently via automation, value based bidding, unlocking new growth opportunities from testing, scaling global programs to localised campaigns and challenges in measurement and attribution.
How to scale growth via global paid search program
brightonSEO October 2024
About this session
Syndicate 1&2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 03 Oct, 2024 | 11:10 AM
