BrightonSEO

GA4 covers more than just traditional "conversions" but the extension of events now also heavily tracks customer engagement, which is super important nowadays to track with so much competition for every industry and a new focus on content optimization for long-term strategies:
- Provide quick overview of differences between UA and GA4 in context of SEO
- How to do a quick review of GA4 event tracking functionality in a post-migration from UA context, considerations for GA4 integrations within typical tech stack
- Steps for setting up conversion/event tracking for SEO with GA4
- Steps for tracking engagement for SEO with GA4
- Examples of using this data for ongoing optimization and scaling SEO performance