BrightonSEO

Over the last two years, Gus wrote 250+ tickets for developers, around 0.7 tickets per working day! New features, improvements, bugs, design, SEO analysis - You name, he wrote it!

In this talk, Gus will share what he learned the easy and hard way about crafting the perfect request, including things such as:

- When to create epics
- How to detail the background
- Explain the work to be done
- How to measure impact
- Detail completion criteria
- How to measure cost

…and more elements to make shiny, clear and exciting requests to developers, UX, project managers, data scientists and, of course, other SEO teams.

He’ll share a step-by-step process, going through common SEO requests to devs, sharing examples from his own successes and failures.