Intent is king: creating content for the new-age SERP

In this talk, Meg will drill-down into the importance of intent-driven search data to understand exactly what kind of content our consumers would like to be served online.

With the constantly ever-changing SERP landscape becoming more and more dynamic, it's essential for digital marketeers to evolve with these changes, in order to drive performance, and Meg will illustrate how to do just that.

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Thu 14 Sep | 09:30 AM