In this talk, Becky will aim to give you a framework to follow to uncover what to measure for your e-commerce business. Plus, how to tie this together across the customer journey and not forgetting, how to sell this back into the business.
Key takeaways:
A framework to follow to review your measurement and reporting plans.
An understanding of how to link your reporting to the customer journey.
A toolkit grounded in behavioural science to get buy-in for your new reporting strategy.
It's not just about ROI, what other metrics matter?
Ecommerce Marketing Show September 2023About this session
Skyline
Wed 13 Sep | 04:10 PM - 04:30 PM